| It’s been more than 24 years since I started work on the Fortune article that turned into The Myth of the Rational Market, and more than 17 since the book was first published. Now it’s being published again, with the new “revised edition” out today, October 13, 2026. |
| It’s actually not so much revised as updated — other than fixing a couple of typos the main text is unchanged from the 2010 paperback edition, but I’ve rewritten the introduction and epilogue and added a new chapter about developments in financial economics over the past two decades. Then there’s the cover, which while similar to that of the paperback has a much cooler typeface. Seriously, look at that typeface: |
| If those beautiful letters — or the subject matter — speak to you, the book is available from bookshop.org, Amazon.com, barnesandnoble.com, other online sellers, and possibly even the shelves of your local bookstore. |